Who We Are
THE NOIR FIRM is a boutique branding firm shaping identity, visibility, and cultural relevance for high-profile talent and commercial brands. Founded by Sebastien Gaudin-Larkin, NOIR works at the intersection of strategy, storytelling, and aesthetic clarity, building brands that move with purpose and stand with confidence.
With 10 plus years of experience across sales, digital marketing, and brand consulting, our approach is rooted in insight, instinct, and execution. Every strategy is custom, every detail considered, and every move designed to feel aligned rather than loud.
Our work and the brands we support have been featured across major platforms and cultural touchpoints, including The View, Allure, People Magazine, ESSENCE Magazine, The Shade Room, and beyond.
Sebastien Gaudin-Larkin
Owner/Founder
Faith Jones is a brand and marketing strategist with nearly eight years of experience leading culturally relevant, high-impact initiatives for luxury brands, media companies, and talent-led businesses. As a partner at NOIR, she works closely with founders, talent, and luxury brands to translate vision into strategy and deliver seamless execution rooted in intention.
Faith has led and contributed to campaigns and brand initiatives in collaboration with names such as Prada Beauty, Valentino, YSL, Skims, Ami Colé, Paramount, Revolt, and more. Her work lives at the intersection of culture and commerce, grounded in storytelling, relationship building, and a deep understanding of how brands and talent show up meaningfully in today’s landscape.
At NOIR, Faith brings both strategic rigor and cultural intuition to every project. She prioritizes alignment over excess, resonance over noise, and building visions that move with confidence, clarity, and purpose.
Faith Jones
Branding & Partnerships
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